Don’t get too comfortable with your company’s innovation process, even if you’re highly successful.
That’s the message in Robert Tucker’s fascinating blog post about how to build a culture of innovation. In 2005, Tucker was granted a rare inside look at one of the world’s most innovative companies, Nokia. What he found was troublesome, despite the company’s settled reputation as an innovation leader.
Tucker dismissed his negative thoughts at the time, but looking back, what he witnessed proved to be a portent of Nokia’s coming decline. From its position as a world-beater – the unchallenged market leader in mobile phone manufacturing – Nokia descended in a few years to the point where it sold its mobile phone division to Microsoft for a fraction of its earlier value.
How can you avoid a similar fate?
Read David views on sustaining a culture of innovation
All the best,
The Innovation Workgroup