Oxigen Wallet launches its brand campaign ‘#Playthehost’ with South African T20 cricket team
Showcases Indian hospitality to the South African T20 Cricket team; The marketing budget set for the entire campaign is approximately USD 15 million
New Delhi, September 8, 2015: – ‘Atithi Devo Bhava’ means guests are equivalent to god and hospitality has been the culture of Indian society over centuries. Oxigen Wallet is the official sponsor of the Proteas – South African T20 Cricket Team visiting India for The Mahatma Gandhi-Nelson Mandela Series.
In line with the core nature of Indian hospitality, Oxigen Wallet launches a new marketing campaign called ‘#Playthehost’– and will help cricket fans across India to play the perfect host to The Proteas – South African T20 Cricket Team.
Oxigen Wallet aims at winning hearts through the country’s most celebrated sport – Cricket in this association with Cricket South Africa.
This extensive 4 month campaign will communicate Oxigen Wallet’s key value proposition which will be around safety, convenience & dependability. The South African cricket team will promote Oxigen Wallet and the players will be seen sporting the Oxigen branded jersey in the T20 matches. The marketing budget set for the entire campaign is approximately USD 15 million
On the launch of the campaign, Ankur Saxena, CEO of Oxigen Wallet commented, “Playing the host is an effort to reinforce India’s warmth and hospitality to people from across the world. The famous verse from the ancient Hindu scripture is the inspiration behind this 360 degree campaign. By making Indian cricket fans “hosts” to the visiting teams, we plan to reach every nook and corner of India, using interactions with the Proteas in person, and on television, through outdoor promotions, on social & digital media and through radio channels.”
“India & South Africa has a long history together, right from trade ties, to our freedom struggle and now with the corporate relationship that Oxigen shares with its Joint Venture with Blue Label Telecom, a leading prepaid player in South Africa, over the last 12 years. The previous success of incorporation of global players in IPL teams, have made the South African cricketers a household name, amongst the cricket fans in India. Hence, sponsoring them was a natural choice. We would like to leverage their presence as much as possible during the T20 tour to India.” added Ankur.
Expressing his elation at the prospect of participating in the Play the Host campaign, Faf du Plessis, Oxigen Proteas T20 Captainsaid, “We are really excited to be partnering with Oxigen Wallet during our tour of India, and hopefully this ground-breaking partnership will get the Indian fans closer to the Proteas. India is a home away from home for us and it’s always exciting for us to play in front of passionate cricket fans. We spend a lot of time in India during IPL every year and are always treated to the best hospitality and cultural experiences. We have no doubt that our tour in October will be the same and are looking forward to it”.
Haroon Lorgat, Chief Executive, Cricket South Africa, commented “The Proteas tour to India is always special and one of our most exciting adventures. Now with Oxigen as our partner in India and The Mahatma Gandhi-Nelson Mandela Series at stake, this tour will take on even greater meaning for the players and fans.”
“We are delighted with our partnership with Oxigen and getting a sponsor from abroad has certainly been a pioneering step for us. We wish Oxigen the best with their exciting plans and I am sure our players, who are household names in India, will add value to this campaign,” he added.
About Oxigen Wallet (www.oxigenwallet.com)
Oxigen Wallet is India’s first Non Bank Mobile Wallet app, approved by RBI, which allows you to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email. It enables you to instantly send money to any mobile number or bank account in India, even if the recipient is not registered on the Oxigen Wallet service.
Other than money transfer, Oxigen Wallet’s In – app services include Mobile/DTH/Data Recharges, Post paid, Utility bill payments and Gift Cards for over 30+ brands. Customers also earn loyalty points that can be redeemed on Oxigen services or as PayBack points.
Accepted at over 9000 merchant locations and 10000 online sites like bookmyshow, ebay, PVR, Dominos etc. Oxigen wallet app offers a safe, secure and convenient payment solution.
Loading money into Oxigen wallet app is really easy, use credit cards, debit cards and pay cash over the counter through any of Oxigen’s 2,00,000 outlets across the country. Oxigen Wallet is a product of Oxigen Services Pvt. Ltd, India’s largest payment service provider. Currently, over 150 million customers access Oxigen Services (www.myoxigen.com). App available on Android Play store, iOS App Store and Windows Store.
About Cricket South Africa (www.cricket.co.za)
Cricket South Africa (CSA), an affiliate of the South African Sports Confederation and Olympic Committee (SASCOC) and a full member of the International Cricket Council (ICC), is the national governing body for the sport of cricket in South Africa and administers all aspects of South African cricket, men and women, both in the professional and amateur spheres. The organisation initially operated under the name of the United Cricket Board of South Africa (UCB) which came into being on June 29, 1991, following completion of the unity process between the South African Cricket Union (SACU) and the South African Cricket Board (SACB).
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