adidas is the official running partner of the
2nd IDBI Federal Life Insurance New Delhi Marathon
-Haile Gebrselassie, double Olympic 10,000m champion & adidas athlete
to join the biggest running event in the capital-
New Delhi, 24 February 2017: adidas is the official Running partner for the second edition of IDBI Federal Life Insurance New Delhi Marathon, which has now been granted the status of “National Marathon” by Athletics Federation of India. This anticipated event will see Haile Gebrselassie, one of the greatest ever long distance runners & adidas athlete joining the marathon. Haile is in New Delhi to meet passionate running enthusiasts and understand more about the ever-growing running phenomenon in India. adidas hosted an interactive session today with Haile talking to the aspirants, giving them insights to the forthcoming marathon, through his personal experiences and knowledge.
The event expects to attract over 15,000 participants. adidas as the running partner for the upcoming event, has been conducting weekend running events to help enthusiasts take to running as a fitness platform. For instance, under its ‘adidas runners’ platform, adidas puts together training runs leading up to the marathon, where in addition to being trained under experienced runners, amateurs can interact with experts on nutrition and hydration. In doing so, running with adidas Runners connects like-minded people looking for more than a group to run with. The community is currently active in Bengaluru, Delhi & Mumbai.
Speaking on associating with New Delhi Marathon this year, Sunil Gupta, BU-Head, adidas Running, said, “It is our pleasure and privilege to host Haile at the IDBI Federal Life Insurance New Delhi Marathon 2017. His presence acts as a powerful catalyst to unite all communities across Delhi-NCR in the race on Sunday. Running has the power to change lives and I would like to thank the co-sponsors, organizers, the authorities and most importantly, the participants, who have chosen to embrace running and a better future, for it.”
“adidas believes in the power of communities – to that end, we invest in setting up weekly events under the ‘adidas Runners’ umbrella across the cities of Delhi, Mumbai & Bengaluru. We want to inspire running enthusiast to take to running by providing them with the right platforms and experiences. It is great that we can see the culmination of such efforts in this race, where thousands of participants are running for sport, for fitness, to be a better version of themselves.”, he added.