India’s Most Popular MTB Race is Back
6th Edition of Hero MTB Shimla to flag off on April 15, giving an adrenaline-rush to mountain biking community in India
Top names in mountain biking descend on Shimla to pedal the race this year
Talented Indian rides to rub shoulders with the best in the world
Shimla, April 2017: Top-notch bikers from across India and the globe are coming together yet again for the 6th edition of the Hero MTB Shimla, one of India’s most prestigious and highly anticipated mountain biking races that kicks off on April 15th.
This year, for the first time in the history of Hero MTB Shimla, riders will be able to contend in a team of two category; besides previously existing categories which included open men solo, open women solo, student category, and masters solo. With the introduction of new category, Indian riders will get an exposure to riding in race formats followed by international races like BikeTransalp, demonstrating teamwork and other skills.
Set in a background that calls out to adventure lovers, mountain bikers, as well as nature lovers, this race will take the riders through some of the most pristine parts of the Shivalik Mountains, also known as the lesser Himalayas. What sets this year’s Hero MTB apart is not just the new hilly and adventurous track, but also participation of myriad of enthusiastic riders who are the role models for the sports-loving community audience, taking the most-anticipated mountain bike race of the year to new heights of glory altogether!
Hero Cycles and Himalayan Adventure Sports & Tourism Promotion (HASTPA) today unveiled the roadmap of the 2-day marathon type MTB race covering a whopping 120 km and a total elevation gain of 2500-3500 m. The cross-country adventure race will take place along different types of tracks including off-road, broken tarmac, rocks, sands, mud, streams, tarmac, and moving along wildlife sanctuaries, Himalayan countryside, streams, rivulets, village backroads, beautiful meadows, and so on.
At the opening ceremony of the 2-day adventure-packed extravaganza aimed to promote holistic adventure tourism in Himachal Pradesh, visible excitement was seen among the participants who pledged to take the love of mountain biking to the next level.
“Mountain biking as a sport is gaining rapid popularity in India, and events like Hero MTB Shimla have played a vital role in popularizing this sport. It is one of the toughest sports in terms of the need for endurance and skill, and requires a lot of mental and physical strength as well as training. Hero Cycles’ association with mountain biking sport is not limited only to events such as MTB Shimla or MTB Himalayas; our association is more deep rooted in the fact that we are working at encouraging youngsters to take up the sports professionally by nurturing young talent, training and grooming them to participate in national and international cycling events. This reflects our commitment to contribute to the growth of this sport in India,” said Mr. Pankaj Munjal, Chairman and Managing Director, Hero Cycles Pvt. Ltd.
“It is a proud moment for us to witness Mountain Biking and Hero MTB Shimla growing so much. This time we have introduced the City Championship to further foster the MTB culture in India. It gives riders an additional impetus to achieve more,” said Mohit Sood, President, HASTPA.
The City Championship continues to be a much anticipated part of the event. Notably, the 6th edition of the race will offer more challenges and competition in various categories with professional bikers from cities like Gurgaon, Manali, Jaipur, Bangalore, and Chandigarh taking part. Last year Shimla was crowned at the champion city, and out of the 9 contenders, boys from Shimla claimed the trophy with Devender winning the open men solo and Akshit winning the student category.
Hero MTB Shimla 2016 had established itself to become a hunt to handpick the best MTB city of India.
The Hero-HASTPA Collaboration & the Hero Action Team
Hero Cycles, the world’s largest integrated cycle manufacturer, partnered with HASTPA in 2014 to bring about a change in the mountain biking scenario in India. Hero MTB Himalaya and Hero MTB Shimla are the result of this collaboration.
The Hero and HASTPA association has provided a platform for promoting and nurturing young talent in mountain biking with the establishment of school level programmes and mountain biking training academies. This partnership has also seen the rise of the Hero Action Team, India’s first professionally managed mountain biking team. The team has 8 riders – Ankush Arya (Captain), Gurman Reen, Sanchit Sood, Devendar Thakur, Sarah Appelt, Akshit Gaur, Akash Sherpa and Shiven Sharma. These young turks have been earning a reputation for themselves as the rising stars of India in the mountain biking world.
Route details for 6th Hero MTB Shimla 2017
Shimla – Sadhupul – Chail – Sadhupul
Sadhupul – Junaidghat – Koti – Chini Bungalow – Kufri – Shimla
2650m at Chini Bungalow
About Hero cycles:
Incorporated in 1956, Hero Cycles Limited is the largest bicycle manufacturer by volume in the world. The company has a manufacturing capacity of 7.5 million bicycles per year, with its units in Ludhiana (Punjab), Bihta (Bihar) & Ghaziabad (UP). It has a highly integrated plant in Ludhiana which produces 19,000 bicycles every day. It also manufactures automotive rims and various other precision-engineered auto components.
Hero Cycles posted a turnover of around Rs 3000 crores during the financial year 2014-15 with a production of around 5.5 million cycles. It is the leader in both the standard and specialist bicycle segments in India, with an overall market share of about 41 per cent. Hero Cycles has been aggressively driving growth by clocking a robust 11% growth in the Indian market.
With its recent announcement of entry in the European market and acquisition of Firefox in India and Avocet Sports in UK, Hero Cycles aims to grow by Rs 8000 crore by 2018. The company has also recently acquired a majority stake in Sri Lanka’s leading bicycle manufacturer BSH Ventures, further boosting its manufacturing capacity.
In December 2015, Hero Cycles registered a phenomenal sale of over 6 lakh units, making it the highest one month sale in the history of the bicycle industry by any cycle company in India. Riding on strong sales in rural and semi urban areas, and strong growth in the premium cycles segment, the company witnessed 20% growth in month on month sales in December 2015.
With state-of-the-art infrastructure and the most modern machinery, the company entered the premium bicycle segment with the launch of its new brand, UT Edge, in February 2012. A wide distribution network with over 3000 dealers and the favourable location of its plants near its vendors, supports its operations, and facilitates the competitive pricing of its bicycles. Hero Cycles also exports to various countries in the Middle East, Africa, Asia and Europe.
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