New Delhi / National, April 28, 2017:, the popular website promoting awareness of Vitamin D recently launched its awareness campaign with TV star Anup Soni across social media. The awareness campaign has been released online across’s Facebook page, YouTube channel and other social media channels to a phenomenal response by the viewers. The films have racked up total views of over 2.5 lakhs in the brief time since the launch.


A delighted Anup Soni said, “I am thrilled to be associated with such a noble cause. This campaign highlighting the importance of Vitamin D and various serious outcomes associated with its deficiency has reached so many people in such a short time! I hope that the films will create awareness about the problems caused by deficiency of Vitamin D and would lead the viewers to take appropriate steps.”


This series of films in this social awareness initiative has Anup Soni, the popular TV star from serials like ‘Balika Vadhu’ and ‘CID’, who is currently anchoring the reality crime TV serials ‘Crime Patrol’, informing viewers about the importance of Vitamin D, its prevailing deficiency among people and the health issues resulting from it.

In the first film, Anup Soni has highlighted the fact that every day, crores of people are committing a crime on their body by not being aware that they can be suffering from deficiency of Vitamin D. The second film has him shocked about the fact that over 90% of Indians have Vitamin D deficiency. In the third film, Anup Soni informs viewers to be aware of the possibility that 4 out of 5 members of their families can be deficient in Vitamin D, especially in growing children and senior citizens.


This is Vitamin D Guru’s first awareness campaign that has Anup Soni, a leading TV star in taking the message about Vitamin D deficiency to the public. Vitamin D deficiency is a looming problem for society and the financial burden arising from the problems related to it needs to be addressed and create awareness. This campaign will reach out to the public and help them to be aware of and battle Vitamin D deficiency which is a silent threat.”


The public service films are based on scientific and medical research available that show the harmful effects of deficiency of Vitamin D with the aim of creating awareness of the importance of Vitamin D in the general population and make the viewers conscious of the harmful effects of its deficiency.


The films can be viewed on –


Film 1


Film 2


About Vitamin D Guru

Vitamin D Guru is a public service initiative started in 2014. Over the past two years, with its digital arm, the initiative has continuously provided educational and awareness related information with respect to the importance of Vitamin D and the harmful effects which may be caused due to its deficiency. Vitamin D (commonly known as the “the sunshine vitamin”) is important for good overall health and strong and healthy bones amongst a host of other health benefits. A significant population globally is Vitamin D deficient or insufficient hence its awareness is of paramount importance.

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