August17, 2017 (C) Ravinder Singh firstname.lastname@example.org
Ramdev is getting angry & FRUSTATED these days – even after sinking Rs. Billions, his thousands of products are not getting space in front racks of stores all over India.DABUR INDIA LTD is worth Rs.54,448 Crores, AMUL as a company could be worth Rs.100,000 Crores are Indian Giants – ITC Ltd is worth Rs.3,41,000 Cr. HUL reported Rs.36,128 Cr Turnover is valued at Rs.2,56,911 Cr – every time Ramdev gets angry HUL worth jump Rs.1,000 Cr. When Patanjali started production in 2010-11 HUL share price was Rs.264 that has gone up to Rs.1156 – 338% Growth.
Patanjali was introducing ‘Cheap or Low Value Add Products’ even in comparison to Indian Rivals – ‘Onion extract as Eye Drops’ low cost ‘Chawanprash – Amla Power as Main Ingredient followed by Sugar’. Patanjali Energy Bar didn’t replace ‘Kitkat or 5Star Bar.’ People tried but very few repeating it. Patanjali didn’t maintain same Taste and Recipe.
World Food Market alone is $10,000b – Market is so huge that Specialist Companies like – Coke worth $198b, Nestle $262b, Unilever $174b, Anheuser Busch Inbev $200b, Pepsi $170b, Kraft Heinz $105b, Hershey $22b. These Multinationals are Professionally Managed – deliver Maximum return to shareholders and Quality Products to Consumers.
Foods Market alone is like Huge Ocean – Patanjali should focus on few Branded products and sell them worldwide. Ramdev couldn’t beat even COLGATE – it reported more profits PAT Rs.577 Cr than Patanjali.
Colgate Palmolive India sales more than Doubled [Rs.2,025 Cr to Rs.4,490 Cr] since Ramdev introduced ‘Dant Kanti’ is worth Rs.29,168 Cr [$63b Worldwide] and reported installing Large Toothpaste 2014 & Large Toothbrush factories 2016. Colgate publishes Audited Results every quarter – Ramdev doesn’t.
HUL reported Rs.6,396 Cr PBT more than turnover of Patanjali and paid Rs.1,902 Cr Tax. Paid more dividend than RIL. [The total dividend for the financial year, including the proposed Final Dividend, amounts to Rs.17/- per equity share and will absorb Rs.4,394 crores, including Dividend Distribution Tax of Rs.715 crores.]
I was keeping track of Ramdev Products as retailed by BIYANI store much before marketing tieup. I had reported earlier how most publicized –
Ø Patanjali Honey developed ‘Rotting Smell’ after 15 days,
Ø Tried Mix Jam – Three other jars under watch were not sold for a week.
Ø Patanjali Atta was introduced but were costlier than rivals without discount,
Ø MAGGI noodles were banned in India even as India made noodles were exported.
Ramdev don’t have clear plan to compete head on with Multinationals. Livemint reported many of its products are sourced from many suppliers than made in his factories.
‘Patanjali will focus on six areas: Natural Medicine, Natural Cosmetics, Natural Dairy Products and Food, Natural Cattle Feed and Feed Supplements, Bio-Fertilizers and Bio-Pesticides, and Natural Indigenous Seeds, said Ramdev.’
Ramdev is not in Direct Competition with Colgate or HUL or ITC.
Ramdev Should Focus on Few ‘High Value Add’ Products – Mint Tulsi Soap with Haldi will not sell.
Mint Tulsi Soap
Patanjali Mint Tulsi body cleanser 75 gm. A product of Patanjali Ayurved to enhance the natural beauty and glow of skin. Ayurvedic proprietary medicine. Composition: Each 10 gm contains extract of Mint (Mentha piperita 10 mg), Tusli (Ocium sanctum) 5.0 mg, Aama haldi (curcuma amada) 2.0mg, Haldi (Curcuma longa) 2.0 mg, Ghritkumari (Aloe barbadensis) 2.0 mg, Shuddh suhaga (Purified borax) 25 mg. Uses: Useful in rejuvenating, nourishing & glorifying the skin. Useful in removing dryness and roughness of skin. Suggested uses: Rub on wet body surface while taking bath.
Ravinder Singh, Inventor & Consultant, INNOVATIVE TECHNOLOGIES AND PROJECTS
Y-77, Hauz Khas, ND -110016, India. Ph: 091- 9871056471, 9718280435, 9650421857
Ravinder Singh* is a WIPO awarded inventor specializing in Power, Transportation,