Media Consultation on  “Swachhta Hi Sewa”

Media Invite

Media Consultation on 
“Swachhta Hi Sewa”

A nation-wide drive to accelerate the Swachh Bharat Mission across India

Programme Overview 

Launched by the Prime Minister on 2nd October, 2014 the Swachh Bharat Mission is known the world over. Many thousands in India have responded to the Hon’ble Prime Minister’s call for action, by taking powerful, sustainable actions for improved sanitation for their families and communities. Community action is helping to stimulate demand for toilets and this activation needs to be sustained. Leaders at all levels, civil society, employers, youth groups, school children, faith based organizations and the general public all have a critical role to play in supporting the realization of a clean and healthy environment.

The foundation is in place for a powerful people’s movement for sanitation and now during its third anniversary it is time to harness the support of the entire nation.

Hon’ble Prime Minister during his “Mann Ki Baat” address on 27th August 2017, called upon the nation to undertake a campaign on sanitation, entitled “Swachhta Hi Sewa”, from September 15 to October 2.

The campaign is based on the spirit of service and focusses on how citizens of India, from diverse walks of life are part of the important Swachh Bharat Movement. It aims to mobilize millions of people across the country to accelerate the efforts towards making India Open Defecation Free.

You are cordially invited for an interaction around the above.

When:                         Monday, September 18, 2017

Where:            11am- 12.30 pm followed by lunch at the India Habitat Center, New Delhi

Who:               Shri Parameswaran Iyer, Secretary MDWS and Nicolas Osbert, Chief, WASH, UNICEF India 

Note to Editors: The Swachh Bharat Mission (SBM) (Clean India Mission) was launched by the Government of India on October 2, 2014 to accelerate efforts to achieve universal sanitation coverage.

The programme aims to improve cleanliness and eliminate open defecation in India by 2019.

For further information contact (UNICEF):

Ms. Geetanjali Master, Communication Specialist,
UNICEF India, Mobile: + 91 981 810 5861

Ms. Sonia Sarkar, Communication Officer,
UNICEF India: Mobile: +91 981 017 0289

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