Kapil Dev to roll out the Saath7 Cricket Mahotsav –


Media Invite: Former Indian Captain Kapil Dev to roll out the Saath7 Cricket Mahotsav – A Wonder Cement Initiative


Greetings from Triature Digital Marketing Pvt. Ltd.

I am writing to you on behalf of my client – Wonder Cement.

In the year 2015, Wonder Cement decided to embark on a social experiment – of making India a better place, beginning with Rajasthan; With Rural Cricket. A high energy, 7-a-side, 7 overs per inning tournament which witnessed a huge success with the participation of 39,680 of people from across Rajasthan.


This year, the brand has decided to expand this to three other operational markets of Rajasthan, Gujarat and Madhya Pradesh across 300 tehsils with an expected participation of 48,000 people.


After 15 matches between the 16 shortlisted teams, one winning team will emerge as the Team of the Tehsil. Tehsil Teams converge at District level and face each other to shortlist the District Team. District Teams converge at Zonal level and, Zonal Teams will meet at Udaipur for the Playoffs to identify the winner who will then play to be the final winner of the tournament.


ü  Citizen engagement initiative centred around Cricket

ü  48000 participants from 340 tehsils across the state of Rajasthan, Gujarat and MP

ü  Chief Guest for the Event- Kapil Dev

ü  Tournament will promote grassroots cricket and identify promising cricketing talent within Rajasthan, Gujarat and MP

ü  Total Prize Money of more than Rs.37Lacs will be given for various levels of winners in this tournament



Former Indian captain Mr. Kapil Dev will roll out the initiative at a press conference which is being held in Delhi. Please find the details below:

Date: 1st Nov 2017

Venue: Taj Mansingh, Delhi

Timing: 12:00 PM Onwards

Do let us know if you will attending the press conference. If you are not from Delhi, travel can be arranged.

For more details on the Saath7 Cricket Mahotsav, watch this video: https://www.youtube.com/watch?v=tLzHq_lqCMI

Also, visit the website: http://saath7.wondercement.com/


Shruti Bondal

Social Media & PR Consultant 





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