Former Indian Captain Kapil Dev Flagged Off The Wonder Cement Saath7 Cricket Mahotsav 2017
The Wonder Cement Saath7 Cricket Mahotsav that stole the hearts of one and all with a striking success in Rajasthan last year is back! This time the excitement has tripled!The second edition of the cricket Mahotsav will spread wings across 3 states.
This year, the wave of togetherness will flow through Gujarat and Madhya Pradesh along with its Janma Bhoomi – Rajasthan.Legendary Cricketer- Kapil Dev flagged off the event at a press conference that was conducted today in New Delhi along with the Senior management team of Wonder Cement Group.
This initiative that started in the year 2015 is all set for a world record with 48,000 participants and 300 tosses!
Cricket fans worldwide have grown much above the IPL and T20. The Wonder Cement’s Saath7 Cricket Mahotsav has brought in togetherness with its enormous spectacle that urges the nation to think differently. It is the journey of an individual associated, justifying an emotion not only towards cricket but oneness at large.
Although the aim is to promote cricket from grass root level, its target is still sky high where the citizens of the country interact with each other, irrespective of their caste, creed, customs, costumes and perhaps even their convictions. Started in 2015 as a social experiment aimed at encouraging rural talent, Wonder Cement Saath7 Cricket Mahotsav witnessed a huge success in the Desert Kingdom-Rajasthan.
Looking across the approach, the ‘Consumer Engagement Campaign’ reflects the spirit and weaves its excitement across the three states. It is only by igniting a passion that the true potential can be recognized and also by mending a platform like this does unity evolve. The key objectives of this initiative are to: –
* Gain respect for the women
* Bring in unity in people across all strata
* Empowerment for the youth
* Generation of local employment
* Encouragement of talent
Wonder Cement Saath7 Cricket Mahotsav, keeps it short, simple and sweet with covering 7 players in 7 overs match wherein 1 women in the team, holds a bonus of 7 runs. That’s a big development for the states which are yet to catch up fully on women emancipation.
Not only so, but a special team of differently-abled players was one of the exclusive highlights last year. Last year a female player of 65 years old, named Mira Devi, was a proud association at this event as well. The winner for last year’s tournament was MSG Club from Bikaner. This year there will be a special team for masons too, who are associated with Wonder Cement’s mason program- ‘Saathi’. Striking the right chord with the sports fanatics is on the edge where excitement is on the groove.
The finale match will be held in Udaipur.After 15 matches between the 16 shortlisted teams, one winning team will emerge as the Team of Tehsil. Tehsils’ teams will converge at the District Level and face each other to select the District Team. District Teams will converge at the Zonal level and Zonal Teams will meet at Udaipur for the playoffs.
Speaking on the occasion, Mr. Kapil Dev said, “It is a proud moment to be associated with the Cricket Mahotsav.This event brings out the hidden talents within the country and gives people from different walks of life an exhibit to their talent”
Mr. Vivek Patni, Director, Wonder Cement said, “The entire aim is to bring unity and pride through the medium of sports and cricket being the favorite of all, there is nothing more we could ask for. It is a wonder in itself. The entire tournament is a festival from 1st November to 24th December hence we call it a Mahotsav. It is not about winning or losing, it is about the spirit”
Mr. Tarun Singh Chauhan, Management Advisor, Wonder Cement said, “This tournament was initiated keeping the consumer in mind and to involve people from all over the 3 states. The best way to do so was through cricket and we have been able to draw in people from all walks of life, something that is truly remarkable”
About Wonder Cement:
Wonder Cement Limited is a leading cement company catering to markets across the country pre-dominating the states of Rajasthan, Gujarat, Madhya Pradesh, Maharashtra, Delhi, Punjab, Haryana, Uttarakhand and Uttar Pradesh. Established in 2010 with its headquarters in Udaipur, Rajasthan, Wonder Cement Ltd is known for its high quality of products that reflect the enriched heritage of its parent company RK Marble, a leading name in the marble industry. The company with its plant located at Chittorgarh today produces 6.75 million tons per annum, thus occupying a prominent position in the industry. Special efforts are taken to ensure that the plant upholds the latest environmental norms with the help of reverse air bag house, ESP and a number of nuisance bag filters to remain clean and dust free. The manufacturing unit is established with technical collaborations with Thyssenkrupp and Pfeiffer Ltd. of Germany.Wonder Cement is planning to further expand its current capacity to 10 million tons by setting up a third production line.
For more details on the Wonder Cement Saath7 Cricket Mahotsav, log on to http://saath7.wondercement.co