Abu Dhabi Roadshow


The first ever week-long extravaganza, the “ABU DHABI WEEK” to be witness by Delhites


The Department of Culture and Tourism of Abu Dhabi organized a multi-city exhibition, a week-long program that will promote the emirate’s tourism & cultural heritage proposition. The event was addressed by dignitaries from Tourism & Ferrari World. They interreacted with media at Jawaharlal Nehru Stadium, Pragati Vihar, Delhi. This multi-city exhibition will be held from 3rd, 4th and 5th of November at Jawaharlal Nehru Stadium itself.

Abu Dhabi, the UAE capital, has been piquing Indian tourists’ interest over a number of years. The event will have attractions including virtual reality booths providing life-like encounters of Ferrari World Abu Dhabi, Desert Safaris, and Etihad Airways flights, to give a hands-on sense of the remarkable Abu Dhabi experience. It will all be under one roof! A glimpse of Louvre Abu Dhabi will also be shown at the event, with the magnificent museum all set for its grand opening on 11th November 2017.

When asked about the subsidies and taxations benefits provided to the films and shows from India that are being shot in Abu Dhabi the one of the delegates, Bejan Dinshaw, Country Manager from the department of culture and tourism said, “There are arrangements to look after the entire rehearsals the approvals, filming permits, as well as there are subsidies given depending on the size of the investment and the project.” In addition to that he said, “Abu Dhabi serves various destinations that are apt for the shooting purpose. The Akshay Kumar starrer film ‘Baby’ was also shot on one such location. Moreover, there is only one window now to take the permission so one dont need to visit different counters.”

Anood Khalifa, Asia Pacific Region Unit Head- HQ office said, “Welcome to our first ever Abu Dhabi week with you help we hope it will become an annual experience. We are delighted to get connected with our partners and stake holders. Abu Dhabi is the place to make extra ordinary stories.  The relation between India and Abu Dhabi has become stronger and stronger every year. There has been a 7% increase in the visitors from the number of two hundred and fifty six thousand. We have ambitious targets and want to invite maximum Indian visitors and welcome them.”

Saif Saeed Ghobash, Director General from the department of culture and tourism said, “India is a key tier one priority for Abu Dhabi and represents our second largest international source market for hotel guests. The week will encourage the partners to capitalise on the rapid growth.” The event also represents a great opportunity for consumers, trade agents and stakeholders to be present under one roof, and for Abu Dhabi to be showcased as a highly significant destination for the Indian market. The show will be a dynamic, family-leisure entertainment destination and one which also affords plentiful business opportunities.

Besides this, the event will also have contests and exciting competitions to engage the visitors and giveaways like stay-cation packages, rides in Ferraris and several other prizes. Food stalls offering traditional Emirati delicacies, musical performances by different artists, kids’ area with various activities for children, live paintings and a selfie booth with the UAE skyline, will be some of the highlights at the event.

Shailesh Giri

Effective Communication
(A Division of Shailesh Giri Media Group)



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