This is with regards to my client Poker Sports League.
A plethora of sport leagues have sprung up in India seeking to popularize a sport by repackaging and presenting it in an exciting format. What started off with Cricket and saw major success, has now spread to Kabaddi, hockey, football and wrestling among others.
The latest to join this list is Poker.
Poker Sports League is the brainchild of Mr. Amit Burman, Mr. Anuj Gupta and Mr. Pranav Bagai which was established last year, with a mission to establish poker as a sport in the country. It is India’s first professional poker league, which gives the opportunity to state level teams & all poker lovers to become a part of the league.
In order to draw parallels between chess & poker & set the foundation for poker to be considered a mind game, PSL has also appointed Viswanathan Anand, the chess maestro, as their Brand Ambassador, in November last year. DSPORT, a premium sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast Season 2 of the Poker Sports League (PSL), the world’s first franchise based poker league. This will be the first ever broadcast of Texas hold’em poker in India.
Delhi Panthers, owned by Rishi Kajaria of Kajaria Ceramics took home INR 1.5 crore as prize money. The league in the inaugural year became an instant hit. Not just with the players on the table or the passionate franchisees following their teams but also with millions of other poker sports followers. Season One live streaming registered 4.5 million views on FB & PSL Final Table recorded 1.28 million views.
Poker Sports League, undoubtedly is one of the most sought after leagues in the poker industry & is currently in its 2nd season. Brand Ambassador of PSL, Mr. Viswanathan Anand will make his first media appearance along with the co-founders to announce the 12 teams for this season & unveil the winning trophy. Attached herewith, is the media invite for an exclusive Press Conference. Would be great if you could confirm your availability for the event & your interest to catch up for a quick interaction with the team owners, co founders of PSL & the Chess Maestro on April 15th, PlayBoy Club, Hotel Samrat, New Delhi, at 2pm.
Senior PR Executive
Kaizzen PR Services Pvt. Ltd.