Sri Lanka Tourism Embarks a Multi-city Roadshow in India to Boost Tourism
Announced 4 city road show in India in July and August 2018
20th June 2018, New Delhi: The Road shows will commence in Chandigarh on 10th of July, 2018 and will be followed by Jaipur on 11th of July, 2018, 1st August at Vishakhapatnam and 3rd August at Coimbatore.This four day events will include one to one meetings, presentation and workshop offering a great networking opportunity for Indian outbound travel professionals and understanding of the unique product offerings for Indian travelers to Sri Lanka.
The roadshows aim at strengthening the tourism relations between travel partners of both the countries and are part of SLTPB strategic efforts to promote Sri Lanka as the most preferred short-haul holiday destinations for Indian travelers.
Speaking about the roadshow, Mr. Sutheash Balasubramaniam, Managing Director, Sri Lanka Tourism Promotion Bureausaid, “India continues to be our top source market. We believe that the potential of the Indian travel market is yet to realise in terms of attracting longer stay and higher spending travellers. It is our fervent hope to make Sri Lanka the most preferred destination in Asia for Indian travellers. Sri Lanka offers travellers an array of diverse product offerings and experience spread across the small island and cater to all ages”
Sri Lanka has seen a substantial growth in tourist arrivals from India in the year 2017, with over 3.85 lakh Indian travellers. This makes India one of the top 5 tourists’ arrival market in Sri Lanka. To ensure the steady growth in 2018, these Roadshows will focus on building relationship with these emerging markets and build a connect between the Travel Agents, Tour Operators of these Tier 2 cities with the DMCs, Hospitality segment and Airlines of Sri Lanka.
Sharing his delight, Mr. Vineet Gopal, Director, Representation World shared, “We are extremely happy and feel proud to be associated with Sri Lanka Tourism Promotion Bureau for their roadshow in these key important cities. Sri Lanka is a beautiful country, which is yet to be completely explored by Indian travellers. Its potential is still untapped so we hope that by promoting Sri Lanka in these cities, which are emerging outbound tourism market, there will be additional growth for travellers from India to Sri Lanka. We truly appreciate SLTPB’s decision for the roadshow in these cities, along with promoting Sri Lanka in metro cities”
Recently, Master Card and the Sri Lanka Tourism Promotions Bureau (SLTPB) have introduced various offers for Indian travellers to promote cashless payments and attractive discounts on dining, shopping and staying in Sri Lanka. This was part of their ongoing strategic efforts to jointly promote Sri Lanka as a preferred destination in key markets.