Frankfurt Book Fair 2021

This year the revamped ‘Virtual’ Frankfurt Book Fair.

Frankfurt Book Fair has started a process of modernising its concept. The aim is to ensure the continued existence of the Fair at the Frankfurt/M. location in the long term.

Dear Mr. Sagar,Greetings from German Book Office New Delhi.Once again with exciting and unexpected personal encounters, intense face-to-face discussions, featuring stars and authors right there in the flesh! We all truly hope that Frankfurter Buchmesse 2021 will be a festival of literature, culture and the entire industry that takes place at the exhibition site and all around the city.Towards the end of this year, you will receive information on Frankfurter Buchmesse product offers for 2021, and your options for participation.
We look forward to seeing you.

German Book Office New Delhi Tonksagar_1@yahoo.com

FRANKFURTER BUCHMESSE

TO REPOSITIONS ITSELF

As a result of the COVID-19 pandemic, the Frankfurt Book Fair had to do without stand presentations in the Frankfurt exhibition halls this year. All face-to-face events on the exhibition grounds were cancelled. Instead, the Fair organized an alternative multimedia programme, which was used by around 200,000 people at http://www.buchmesse.de alone.
For 2021, the Book Fair continues to expect a presence in the halls; publishers will soon be able to book their stands. At the same time, however, plans are already underway for an expanded virtual programme in case the COVID-19 pandemic should once again prevent a presence at the fair.

“The Frankfurt Book Fair will continue to be a presence fair, as an international meeting place and marketplace for the industry”, Book Fair Director Juergen Boos emphasized today in Frankfurt. “At the same time, we must open ourselves up to alternative marketing and dialogue formats in order to meet the changing needs of all market participants”.

As a result of the COVID-19 pandemic, the Frankfurt Book Fair had to do without stand presentations in the Frankfurt exhibition halls this year. All face-to-face events on the exhibition grounds were cancelled. Instead, the Fair organized an alternative multimedia programme, which was used by around 200,000 people at www.buchmesse.de alone.

“In future, the Book Fair’s range of products and events will be increasingly supplemented by digital and virtual formats,” added Alexander Skipis, General Manager of the German Publishers & Booksellers Association. “The valuable experience gained this year will be incorporated into the future concept of the Frankfurt Book Fair”.

The Frankfurt Book Fair’s deliberations in this respect go far beyond the plans for the Fair in the coming year. For 2021, the Book Fair continues to expect a presence in the halls; publishers will soon be able to book their stands. At the same time, however, plans are already underway for an expanded virtual programme in case the COVID-19 pandemic should once again prevent a presence at the fair.

“In its more than 70-year history, the Frankfurt Book Fair has always opened itself up to new developments at an early stage and continuously modernised its concept,” emphasised Karin Schmidt-Friderichs, Chairwoman of the German Publishers & Booksellers Association. “However, it has always remained true to its brand essence as the leading international marketplace for narrated stories and ideas. This will remain so in the future”.

Parallel to the modernisation of its concept, the Book Fair has begun to develop a restructuring programme for its operating company. As a result of the COVID-19-related loss of income this year and the uncertain planning perspective, the available restructuring options are currently being examined. The programme should be available by the end of the year at the latest. It is already clear that the existing structures are to be streamlined, for example by merging departments. This will also involve job cuts. This morning, Managing Director Juergen Boos informed the workforce and works council about the current status and the next steps planned. Boos will shortly start negotiations with the works council.

Input

Press Contact:
Christoph Möller
möller pr GmbH
E-Mail: cm@moeller-pr.de


MEDIA LIBRARY “LIGHT”NOW AVAILABLEHave you missed something or want to watch something again? Watch our #fbm20 recordings for free in our media library “light”. Our interactive digital live programme and its recordings are free of charge from anywhere in the world. The general public can simply join in, trade visitors only need a My Book Fairaccount. 

Published by Naresh Sagar

Mentor MSME, Motivator, Media Event Org, Management fiscal & Water management.Social Media branding,Internet broadcasters,Propunder of Indian Philosophy

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